The Food is the Focus
Most restaurants try to be all things to all people, big menus, spend lots of time being distracted trying to figure out how to bring customers into their restaurant and completely take their eye of the absolute most important thing . . . THE FOOD!!
At UB we purposely keep our menu very simple, and spend all day, every day refining and perfecting how we can improve on our Ultimate Burgers and Fries, period!!
It seems so simple from the outside, it’s just a burger and fries, right? That’s what we thought as well, it can’t be that difficult. Well it’s not, if you are looking for average, but to create the Ultimate Burger and Ultimate Fries and prepare them fast, it requires unwavering discipline and quality control to accomplish this consistently.
Bottom line, if the food doesn't taste great, people will not come back.